Analytics agency Jumpshot shuts down

In 2020, following vital articles about its information assortment and gross sales practices, analytics agency Jumpshot was shut down by its guardian firm Avast.

Jumpshot was made well-known inside the search engine marketing trade by SparkToro founder Rand Fishkin’s (closely criticized and broadly circulated) zero-click evaluation and shows.

Articles from Vice, PC Magazine and Motherboard claimed that Avast and Jumpshot had been “secretly harvesting” customers’ searching conduct, packaging it and reselling with out their full information. 

Fishkin defended the corporate and faulted the publications for what he stated was incomplete and biased reporting.

Learn all about it in With Jumpshot shuttered, the place will SEOs get their ‘zero-click’ repair now?

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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.

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