Smartphone gross sales present first progress since 2017 in new Counterpoint Analysis report

In keeping with new findings from Counterpoint Analysis, the worldwide smartphone market confirmed its first progress within the final 5 years. 

The corporate’s 2021 Market Monitor report tracked a complete of 1.39 billion shipments in 2021. This represented a year-over-year leap of 4%, marking the primary optimistic motion in annual shipments since 2017. 

In keeping with Counterpoint, the spectacular leap was largely because of gross sales generated by the 2020 introduction of

Apple’s iPhone 12

 which bled into 2021, in addition to robust showings for 2021’s Black Friday and vacation season promotions within the US. India additionally confirmed robust progress in smartphone alternative purchases, thanks to raised availability of inventory and financing choices for mid to high-tier smartphones, Counterpoint mentioned. 

China, in the meantime, continued to point out declining smartphone gross sales because of provide chain points and element shortages constricting shipments there. Counterpoint Senior Analyst Harmeet Singh Walia famous that “the market restoration may have been even higher if not for the element shortages that impacted a lot of the second half of 2021.” 

Walia additionally praised the “main manufacturers” for weathering ongoing element shortages “comparatively higher” than smaller producers, permitting them to achieve market share throughout these making an attempt occasions. 

In the marketplace share entrance, Samsung gained 6% over its 2020 whole, shifting 271 million items through the 12 months and sustaining its international lead. Apple got here in second place with 237.8 million items shipped, exhibiting a formidable 18% leap over 2020 gross sales. Xiaomi achieved probably the most progress of any firm in 2021, including 31% with 190.4 million items moved. In the meantime, OPPO (together with OnePlus) and Vivo accounted for fourth and fifth, with 143.2 million and 131.3 million items moved, respectively. 

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Different notable actions through the 12 months got here from Motorola, which Counterpoint mentioned took benefit of LG’s exit from the smartphone recreation to achieve floor on the sub-$300 market, and realme, which broke into the highest 5 Android OEMs globally for the primary time on the energy of its first 5G choices. 

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