Razorfish and Korea Blockchain Week Discover Cultural Relevance as a Catalyst for Mainstream Adoption of Rising Expertise

Offered by Razorfish as a part of Korea Blockchain Week 2022, the Day 1 panel will function Bobby A whole lot, Betty, Jeff Hood, and Kai Henry

NEW YORK–(BUSINESS WIRE)–#NFTsRazorfish, a world chief in advertising and marketing transformation, at this time introduced an addition to the Korea Blockchain Week 2022 lineup with a panel dialogue centered on the connection between cultural relevancy and mainstream adoption of NFTs.

Hosted by FactBlock and co-hosted by Hashed, Korea Blockchain Week 2022 brings collectively leaders from around the globe for keynotes, panel discussions, and workshops that discover the foremost cutting-edge applied sciences and improvements impacting manufacturers at this time, together with blockchain, cryptocurrency, DeFi, NFT, metaverse, Web3, and extra.

Offered by Razorfish, “Cultural Relevancy and Mainstream Adoption of NFTs” can be produced and moderated by Drew Kim (founder, Sleepy Tiger) and contains a curated slate of panelists that can generate an genuine and interesting dialogue about what it can take to drive mainstream adoption by each people and types alike. Panelists embody:

“Razorfish was based on the premise that disruptive expertise would grow to be ubiquitous, which nobody would disagree has held true,” says Josh Campo, president, Razorfish. “With ubiquity comes strain for manufacturers to not solely nimbly flex into the rising areas their prospects are embracing, however to resonate via goal, relevance and innovation. Our almost 30-year heritage is grounded in partnering with our shoppers to do precisely that, which is why we’re proud to deliver collectively these pioneering entrepreneurs to have this highly effective dialog at Korea Blockchain Week 2022.”

Since creating the primary animated web site and banner advertisements within the early Nineteen Nineties, Razorfish has been a pacesetter in driving advertising and marketing transformation for shoppers around the globe, illustrated this 12 months via a number of, high-profile consumer activations oriented across the metaverse and broader Web3. Moreover, findings from analysis by Razorfish and VICE Media Group have bolstered each the magnitude and significance of the alternative for manufacturers within the rising expertise of the metaverse and Web3, significantly when underpinned by clear and resonant model goal.

Korea Blockchain Week 2022—Asia’s largest blockchain occasion—takes place through the week of August 7 on the Grand Intercontinental Seoul Parnas, with the Razorfish panel going down on Monday, August 8th from 4:00-4:30 PM on Stage Busan.

About Razorfish

Razorfish is a world chief in advertising and marketing transformation. We assist manufacturers and companies develop by creating unforgettable experiences that join and enrich folks’s lives. A digital pioneer for the reason that daybreak of the web, we’re again to put in writing a brand new chapter. Every thing we make begins with folks. Our 1,400 technique, knowledge, artistic and expertise consultants mix digital innovation, knowledge and cultural insights to assist us perceive what folks need at each a part of the journey. By way of capabilities in merchandise & platforms; bodily & digital; and campaigns & content material, we flip concepts into experiences that make a distinction for our shoppers, their prospects, and the world all of us reside in.

Be taught extra at razorfish.com. Twitter: @wearerazorfish | LinkedIn | Instagram | Fb. Razorfish is a part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], a world chief in communication.


David LaBar, Razorfish (New York)


[email protected]

Margaret Key, MSL (Seoul)

[email protected]

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