Throughout Google’s newest launch occasion, the corporate made a number of references to Apple and the iPhone 14, iOS 16, and Apple’s reluctance to undertake help for RCS messaging.

Google yesterday held an occasion the place it introduced the Pixel Watch, Pixel 7 and Pixel 7 Professional, and supplied new particulars on the Pixel Pill. Through the occasion, some presenters could not assist however take a couple of jabs at Apple and a few of Cupertino’s newest bulletins.

“Pixel has all the time been a pacesetter in smartphone innovation,” stated Brian Rakowski, Google’s vice chairman of product administration, talking about Pixel 7 and Pixel 7 Professional. “We take it as a praise when others within the business observe our lead, just like the always-on show and At a Look, placing helpful data proper in your Lock Display screen,” Rakowski continued, alluding to Stay Actions on ‌iOS 16‌ and the iPhone 14 Professional’s always-on capabilities.

“We launched Automobile Crash Detection three years in the past together with different essential methods to maintain you secure, like security examine and emergency sharing,” Rakowski stated in the course of the occasion. Final month, Apple launched Automobile Crash Detection with the ‌iPhone 14‌, ‌iPhone 14 Professional‌, and the most recent Apple Watch fashions, and ‌iOS 16‌ brings Security Test to customers for their very own private security. “It is an incredible observe document of pioneering options that had been first on Pixel,” Rakowski concluded.

One of many largest factors of pressure between Apple and Google is Apple’s refusal to undertake RCS messaging help, the most recent and more and more extra frequent commonplace for messaging. Apple continues to restrict messaging on its units to solely the SMS commonplace and iMessage, regardless of public calls from Google for it to undertake RCS. Apple CEO Tim Prepare dinner has responded to these calls by saying it isn’t one thing Apple customers are asking the corporate to do.

Throughout Google’s occasion, it as soon as once more put strain on Apple to vary course. “RCS is the trendy business commonplace for messaging, and it is already been adopted by a lot of the business. We hope each gadget maker will get the message and adopts RCS, making texting higher for each smartphone person.”